Sky247 Privacy Policy
Information We Collect
The information we collect depends on how you use Sky247.
Account Information
When you register or update an account, we may collect:
- full name;
- date of birth;
- username;
- mobile number;
- email address;
- residential address;
- country of residence;
- account currency;
- password in protected form;
- communication preferences;
- account recovery details.
We use this information to create the account, authenticate access and communicate about its operation.
Identity and Verification Information
We may request documents or other information to verify identity, age, address, payment ownership or account eligibility.
This can include:
- passport, identity card or driving licence;
- identification number;
- photograph or video verification;
- proof of address;
- payment ownership evidence;
- bank or wallet information;
- source-of-funds information;
- verification results received from a service provider.
Sky247 requires users to provide accurate personal details and may request additional verification before allowing certain account functions or withdrawals.
Payment and Transaction Information
When you make a deposit, request a withdrawal or receive a refund, we may process:
- transaction amount and currency;
- date and time;
- payment method;
- UPI, bank, wallet or cryptocurrency payment identifier;
- transaction reference;
- payment status;
- failed, reversed or disputed transaction details;
- account balance and bonus balance;
- verification and withdrawal-review records.
Payment providers may collect additional information under their own privacy policies.
We do not need your card PIN, banking password or OTP to review a payment. Do not send those details through live chat, email or another support channel.
Betting and Gaming Activity
We record activity required to operate and settle sports, Exchange and casino transactions.
This can include:
- sports and events opened;
- markets and selections;
- stakes, odds and returns;
- Back and Lay orders;
- matched and unmatched amounts;
- Exchange liability and exposure;
- casino games opened;
- wagers and game results;
- bonuses and wagering progress;
- open, settled, cancelled and void transactions;
- session dates and duration;
- account limits and self-exclusion records.
This information forms part of the account history and may be used to answer a complaint, investigate unusual activity or apply responsible gaming controls.
Device and Technical Information
When you use the Sky247 website or app, we may receive:
- IP address;
- browser type and version;
- device type and model;
- operating system;
- language and time zone;
- app version;
- device or session identifiers;
- login time;
- pages and features opened;
- referring page;
- cookie data;
- crash and performance logs;
- approximate location derived from the network.
Our existing Privacy Policy identifies IP address, operating system and cookie information among the technical data collected when a user visits the website or app.
Support Communications
We retain information submitted through live chat, email, telephone, forms or messaging channels.
A support record may contain:
- the message and attachments;
- date and time;
- communication channel;
- account identifier;
- transaction or bet reference;
- actions taken to resolve the request;
- verification and security notes;
- call recording where recording is disclosed.
Provide only the information required to explain the issue.
Security and Risk Information
We may create records relating to:
- failed login attempts;
- unfamiliar devices;
- suspected account sharing;
- duplicate or linked accounts;
- payment disputes;
- identity inconsistencies;
- bonus misuse;
- fraudulent or manipulated activity;
- technical interference;
- unusual betting or gaming patterns;
- attempts to bypass account restrictions;
- responsible gaming concerns.
We use these records to protect users, investigate misuse and decide whether an account requires verification or restriction.
How We Collect Information
We collect information:
- directly from you;
- automatically through the website or app;
- from payment providers;
- from identity and age-verification services;
- from sportsbook, Exchange and casino technology providers;
- from fraud-prevention and security services;
- through cookies and similar technologies;
- from customer-support communications;
- from lawful public records where appropriate;
- from another person reporting an account security or gambling concern.
When someone contacts us about another user, we assess the information before acting on it. We do not disclose private account details to that person merely because they submitted a report.
How We Use Personal Information
We use personal information only for defined account, operational, security and communication purposes.
Providing the Service
We use information to:
- create and maintain the account;
- authenticate logins;
- display balances and account history;
- accept and settle eligible bets, orders and games;
- calculate Exchange liability and exposure;
- process deposits and withdrawals;
- apply promotions;
- answer support requests;
- send account and transaction messages.
Verification and Account Eligibility
We may process information to confirm:
- identity;
- legal age;
- address;
- account ownership;
- payment ownership;
- source of funds;
- eligibility for a product or promotion;
- compliance with account restrictions.
We may limit account functions while required verification remains incomplete.
Security and Fraud Prevention
We use account, device and transaction information to detect or investigate:
- unauthorised access;
- stolen payment details;
- duplicate accounts;
- account sharing;
- bonus abuse;
- fraudulent payments;
- collusion;
- manipulated betting or gaming activity;
- technical interference;
- violations of our account terms.
A review can result in additional verification, a delayed transaction, temporary suspension, product restriction or account closure.
Responsible Gaming
We may review account activity for indicators that gambling is becoming difficult to control.
The review may consider:
- deposit frequency;
- changes in stakes;
- losses;
- session length;
- cancelled withdrawals;
- repeated payment attempts;
- attempts to increase or bypass limits;
- movement between sports and casino products;
- communications indicating distress.
We may provide information about limits, contact the account holder or restrict account access where intervention is appropriate.
The Responsible Gaming page explains the available controls and self-exclusion process.
Service Operation and Development
We may analyse technical and account activity to:
- identify errors;
- monitor performance;
- improve navigation;
- understand how products are used;
- protect the service from misuse;
- test changes;
- manage technical capacity.
Where practical, reports used for general analysis are aggregated or de-identified.
Marketing and Promotions
We may use contact and account information to send optional communications about Sky247 products, events or promotions where permitted.
You can change marketing preferences through the available account settings, an unsubscribe option or customer support.
Stopping marketing does not prevent us from sending messages about:
- account security;
- verification;
- payment status;
- accepted or settled transactions;
- changes to terms or policies;
- responsible gaming restrictions;
- support requests.
We do not use a self-excluded account to promote gambling activity.
Reasons for Processing Information
Depending on the purpose and the rules that apply to the user, we may process information because it is necessary to:
- provide the requested account and services;
- complete a transaction;
- comply with applicable legal or regulatory obligations;
- protect our legitimate interests in security, fraud prevention, service operation and dispute resolution;
- protect users or other persons;
- establish, exercise or defend a claim;
- act on consent where consent is required.
When processing is based on consent, you may withdraw that consent. Withdrawal does not invalidate processing completed before the request.
Some records may continue to be retained when another valid reason applies.
Automated and Manual Reviews
We may use automated systems together with manual reviews to identify activity requiring attention.
These checks may identify:
- possible account takeover;
- duplicate or connected accounts;
- payment risk;
- unusual transaction patterns;
- promotion misuse;
- suspicious betting or gaming activity;
- responsible gaming indicators.
An automated alert does not always determine the final account action. We may review the available information before confirming a significant restriction.
You can contact support to request information about an account decision or ask for a further review where appropriate.
When We Share Information
We may share information with organisations that help us operate or protect Sky247.
These can include:
- payment processors, banks and wallet providers;
- identity and age-verification services;
- fraud-prevention and security providers;
- sportsbook, Exchange and casino suppliers;
- sports-data and results providers;
- hosting and cloud-service providers;
- communication and customer-support providers;
- analytics and technical contractors;
- auditors, lawyers and other professional advisers;
- regulatory, law-enforcement or dispute-resolution bodies where disclosure is required or permitted.
We provide a service provider only with the information needed for its assigned function.
Our Privacy Policy permits disclosure where required for security, financial processing, legal compliance or cooperation with authorised bodies.
We may also disclose information where necessary to:
- investigate fraud;
- protect an account;
- recover funds;
- enforce our terms;
- respond to a valid request;
- protect another person from harm;
- complete a business reorganisation or transfer.
International Processing
Sky247, its technical systems and its service providers may operate in different countries.
Information may therefore be stored or accessed outside the country where the user is located. Privacy laws in another country may differ from local rules.
Where required, we use contractual, technical or organisational measures intended to protect information during international processing.
Data Retention
We do not retain every category of information for the same period.
Retention depends on:
- whether the account remains active;
- the reason the information was collected;
- transaction and accounting requirements;
- verification and fraud-prevention needs;
- a pending complaint or investigation;
- the period during which a claim can be raised;
- the need to enforce an account restriction or self-exclusion;
- instructions from an authorised body.
Account and transaction records may remain after closure. We may also retain identifying information required to prevent an excluded person from reopening or using another account.
When information is no longer required, we delete it, anonymise it or restrict its further use.
Cookies and Similar Technologies
We use cookies and similar technologies to operate the website, protect account sessions, remember preferences and measure technical performance.
The cookies used may include:
| Category | Purpose |
|---|---|
| Necessary | Login, navigation and core website functions |
| Security | Session protection and fraud detection |
| Preferences | Language, display and account choices |
| Analytics | Performance and feature-use measurement |
| Marketing | Campaign measurement where permitted |
Optional cookies can be controlled through the available cookie settings where required.
You can also remove or block cookies through the browser. Doing so may sign you out, reset preferences or prevent some functions from working correctly.
Data Security
We use technical and organisational controls intended to protect personal information against loss, alteration, unauthorised access and disclosure.
These measures may include:
- encryption in transit;
- protected storage;
- access restrictions;
- password protection;
- firewalls;
- security monitoring;
- activity logs;
- provider reviews;
- backup and recovery controls;
- incident-response procedures.
Sky247 states that account data is stored using encrypted systems, password protection, firewalls and SSL-protected transmission.
No online system can eliminate every risk. Keep your login details private and report unfamiliar account activity promptly.
Your Privacy Rights
The rights available to you depend on the privacy rules that apply in your location.
You may be entitled to request:
- confirmation that we process your information;
- access to a copy of your information;
- correction of inaccurate or incomplete information;
- deletion of information that is no longer required;
- restriction of certain processing;
- objection to certain uses;
- withdrawal of consent;
- transfer of eligible information in a usable format;
- information about recipients;
- information about international processing;
- review of an automated decision.
Sky247’s existing policy provides for access, correction, deletion, restriction or withdrawal of consent, subject to applicable requirements.
A request may require identity verification. We may refuse or limit a request when an applicable exception allows or requires us to retain the information.
Closing an account does not automatically erase records required for payment review, fraud prevention, disputes or self-exclusion enforcement.
Marketing Choices
You can stop optional marketing by:
- changing an available account preference;
- using the unsubscribe option in a message;
- contacting customer support.
A preference change may not stop a communication already prepared for delivery.
Service, security and transaction messages are not promotional and may continue while they remain relevant.
Information About Other People
Do not submit another person’s identity, contact or payment information unless you are authorised to do so and it is required for a legitimate purpose.
If you report a concern about another person, we may record and assess the information. We will not normally confirm whether that person has an account or disclose the action taken.
Age Restrictions
Sky247 is available only to users who are at least 18 or meet any higher legal gambling age that applies in their location.
We may request identity and age evidence before or after registration.
If we identify an underage account, we may restrict or close it and retain limited information needed to prevent further access or investigate the registration.
Account Closure and Self-Exclusion
Account closure does not immediately erase the related information.
We may retain records needed to:
- settle open transactions;
- complete an eligible withdrawal;
- investigate account or payment activity;
- answer a complaint;
- prevent duplicate registration;
- enforce self-exclusion;
- meet applicable record-retention requirements.
Self-exclusion information is used to restrict gambling access and is not used to send gambling promotions.
Changes to This Policy
We may update this Privacy Policy when our services, providers or information practices change.
The page will show the latest revision date. When a change materially affects how personal information is used, we may also provide a notice through the account or another appropriate communication channel.
Contacting Sky247 About Privacy
Contact us through the support channels listed on the Sky247 Contact page or through live chat in the account.
State that the request concerns privacy and provide:
- the Sky247 username or registered contact detail;
- the type of request;
- the information or period involved;
- enough detail for us to locate the relevant records.
Do not include your password, OTP, card PIN or banking password.
Depending on the rules that apply to you, you may also have the right to raise a complaint with the privacy or data-protection authority available in your location.